Pioneering the free-range egg industry, David Brass CEO at The Lakes Free Range Egg Company has spent a decade developing BirdBox.

Birdbox is a LIVE DATA driven system that pulls together information from numerous monitors, to provide essential real-time feedback to producers, consultants and vets.

Globally, Birdbox is unique, it is the only system in the world that works with real-time data. It will never replace people walking and checking the hens, but it does provide a very early warning system when things could be about to go wrong.

The system has been rolled out to all flocks on The Lakes’ farms and over 100 producer flocks too – with plans to extend this further.

The technology has already proved a success at The Lakes’ rearing farms, where the pioneering Dark Brooding System was introduced a few years ago.