Rural Community Engagement
Rural communities are at the heart of our operation and we are proud to work with local producers on small family farms and local staff who support us at our egg packing facilities.
- Over 40% of our staff can walk to work and 70% of our turnover goes back into our local community.
- Investing locally is important – our new packing centre was built by local craftsmen using locally sourced materials. There is a real sense of pride amongst those who built it and work there.
Supporting local events and fundraising
Connecting with local groups, we provide eggs for cake bakes at schools and scouts and fundraisers, eggs for sandwiches at Brownie tea parties and have even re-energised Coast to Coast Charity cycle riders.
Local events and agricultural shows receive regular sponsorship. We also work with a local tourist attraction that attracts many thousands of visitors. At Easter, we introduce a demonstrate of chick hatching and help explain to around 20,000 visitors how the food chain works from farm to fork.
Our staff get involved too. Each year, we take part in the Cancer Research Race For Life and team gladiator events raising money for Ronald McDonald House Charities.
We are working towards a school eggucation programme with primary and secondary schools, with visits, ECO Quizzes and talks in local supermarkets. Visits to the factory include A’ Level students, business groups outside farming as well as those connected with food production.
Working with customers to promote sustainable production
Creating greater public awareness, we take part in McDonald’s Open Farm Days, welcoming their consumers and Quality Scouts. Developing better knowledge of tree planting, we’ve held competitions for retail customers to learn how to plant trees properly – most recently won by Sainsbury’s.
Booths were first to stock our Laid With Love brand and we support their store launches, linking with the local schools to promote buying local ethical products.