Decades of higher welfare standards with RSPCA Assured

In 1994 the RSPCA, in conjunction with leading retailers and producers, launched Freedom Food as a pioneering animal welfare labelling initiative. In 2015 the name was changed to RSPCA Assured.

That means for over a quarter of a century, around 25 million animals have been farmed to higher welfare standards on RSPCA Assured farms. We guarantee that ALL our eggs come from RSPCA Assured farms.

The use of the logo is strictly monitored and can only be used by members of the RSPCA Assured scheme which involves COMPLETE TRACEABILITY, payment of a levy and written approval from RSPCA Assured.

Consumer awareness is growing

We are pleased to see that young professionals and families have increased their awareness of what the label stands for. General consumer awareness levels of the RSPCA Assured label has increased since the name was changed – from 15% to 51% in 2019.

What assurance and what standards?

THen in treehe label is an assurance for consumers that the products they are buying are produced to standards that cover every aspect of the animal’s lives – from feed and water to the environment in which they live and how they are managed, their healthcare, transport and humane slaughter.

At the Lakes Free Range Egg Company, we go beyond the standards set to ensure our free range and free-range organic hens have the best environment to lay eggs. We are committed to our ethos of leading-edge animal welfare and environmental sustainability. Our producers are annually audited by RSPCA Assured and unannounced RSPCA audits are also carried out on a random basis.

We are proud to be included as part of the 25th-anniversary case studies on the RSPCA Assured website – you can read more here: RSPCA Assured Case study –  The Lakes Free Range Egg Co.

RSPCA Assured